Welcome to TOYTOPIA, the featured showcase exhibit of the 2007 California State Fair and beyond! TOYTOPIA is an exciting attraction highlighting the history of toys and toy makers throughout the years, with a focus on several of the world’s most beloved toys such as Lego, Breyer, Mattel & More!
The exhibit features toys and toy makers who have dramatically enhanced and affected popular culture through their innovation and creativity. On display are conceptual drawings, models and prototypes from the world of toys, with fascinating history on the designers an inventors who created them. The exhibit’s centerpiece is a 20 foot tall mountain of toys, both vintage and contemporary, with a large-scale railroad traveling around and through it. Guests are able to walk through the mountain to visit different facets of the exhibit. Certain displays focus on the evolution of popular toys, from conception to manufacture and mass marketing. There are many interactive areas for kids of all ages to play with.